40x
User Growth (5k to 200k in 1 year)
100k+
Web3 Community Founded (#web3)
~90M
Annual Content Reach (LinkedIn + Telegram)
Core Competencies & Experience
SEO & Website Management
Achieved top 3 Google SERP rankings for target keywords within 4 months through advanced SEO roadmap execution. Managed web properties achieving 2.3M+ views and a Google PageSpeed score of 98.
ASO & Mobile Growth
Optimized app visibility and conversion using App Store Connect and Sensor Tower, driving user acquisition and retention for iOS and Android platforms.
Data-driven Experimentation
Executed high-velocity A/B testing, funnel optimization, and lifecycle initiatives using GA4, Adjust, and Firebase to drive continuous performance improvements.
Paid Acquisition & Performance Media
Planned and executed paid campaigns across Meta, Google, and YouTube, focusing on cost-effective user acquisition and measurable ROI.
Community & Content Marketing
Founded and scaled a 100,000+ member Web3 professional community, leveraging a content strategy that generates ~90 million annual impressions to drive organic user acquisition.
Cross-Functional Leadership
8 years of professional experience, including growing a team from 3 to 28. Ex-KPMG & EY consultant with extensive experience working with product, engineering, and brand teams in fast-paced remote environments.
Technical & Creative Toolkit
- Analytics & ASO: GA4, Firebase, Adjust, Sensor Tower, GSC, App Store Connect, Plausible, Ahrefs
- Technical SEO: Full-stack audits, schema markup, log analysis, site speed optimization, Screaming Frog
- Paid Media & Ad Platforms: Google Ads, Meta Ads (Facebook/Instagram), X (Twitter) Ads, YouTube Ads
- Creative & Design: Figma, Canva, Adobe Photoshop, Adobe Express
- Web & CMS: WordPress, Webflow, HTML/CSS, React, Wix, Shopify, Replit, Firebase Studio
- AI Tools: Advanced use of GPT-4, Claude, Midjourney for content and creative workflows
Professional Experience
Growth Advisory | Hashtag Web3
- Established one of the largest global communities for Web3 professionals, growing it to 100,000+ members and creating a powerful organic acquisition channel.
- Published crash courses and newsletters with 40,000 subscribers, growing a Medium publication to 150,000 subscribers.
- Revamped and SEO-optimized website (Firebase Studio), publishing 700 keyword-targeted pages and acquiring 1,500+ backlinks in 4 months, achieving full Google indexation within 30 days.
- Served as a growth advisor for clients including Zeeve, Talent Protocol, Bobble AI, Bless Network, Cypher (YC), Super Protocol, and Changelly, assisting The Hashgraph Association with social media strategy and organic marketing for portfolio companies, including exchange listings, website setup, and social media management on LinkedIn and X.
- Hosted Twitter Spaces with up to 32,000 live listeners and partnered with top-tier organizations like Harvard Blockchain Club, ETH Oxford, London Business School, Token 2049, etc.
- Content strategy results in ~90 million annual impressions, establishing strong thought leadership in the Web3 space.
Marketing Lead | Routespring
- Led end-to-end growth marketing for a B2B SaaS travel platform, achieving significant organic growth.
- Built a 100% SEO-compliant website from scratch using AI tools, achieving 150k+ monthly impressions.
- Increased Domain Rating from 9 to 43 and grew backlinks from 109 to over 2,300.
- Drove a 50% increase in qualified sales leads through organic channels.
- Positioned the product among the top 5 in its category on G2, the world's largest tech marketplace.
Country Head (Growth) | Prosple
- Led user growth to 200K through content, social media & social messaging initiatives - generating over 1.5M geo-targeted web hits.
- Hosted events with executives from top companies like Microsoft and Bain & Company.
Consultant | KPMG & EY
- Served in the Minister’s Office, Ministry of Electronics & IT, India, working on national digital initiatives, social media strategy, a personal website for the IT Minister of India, and growth dashboards.
- Conducted Commercial, Technical, and Policy research for high-value e-commerce, fintech, blockchain, and social media firms.
- Received multiple "Kudos" and a Top Scorer award in KPMG's Digital Premier League on Emerging Technologies.
Project Manager | Studio Tesseract
- Co-founded and managed a web and mobile app development company.
- Led a 30-member team to deliver 27 web and mobile products for clients across 5 continents.
Qualifications & Recognition
- Education: Computer Engineer + MBA from IIT Kanpur.
- Fellow of the Royal Society for Arts (FRSA): Recognized for contributions to social progress and development.
- Top 50 Global Metaverse Influencer (2022 & 2023): Ranked by Thinkers360 & featured in Favikon's Top 50 Fintech & Crypto Creators.
- Crypto-Native & Web3 Expert: 22 published manuscripts on technology and economics, with deep knowledge of financial sovereignty and emerging markets (LATAM, Africa, SEA, India).
- Global Experience: Worked with companies across 5 continents and issued Japan’s special visa for Intellectual Figures.
- Strong Recommendations: Endorsed by leaders from Google, EY, KPMG, Accenture, Omidyar Network, and the entertainment industry (Jack Allison, Oscars Screenwriter).
As Seen In
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Testimonials
"I always find his work to be of just the absolute high quality. He is always timely, so easy to work with, responsive to notes and always able to explain things to me when it's hard for me to get things. He has my highest endorsement."
- Jack Alison
Screenwriter for Academy Awards (Oscars)
"I am very comfortable to recommend him for any job that requires strict deadlines, taking on new challenges at short notice and dealing with altering priorities, efficient client communication and good analytical capabilities."
- Bharath Visweswariah
Director Investments, Omidyar Network
"He helped me a lot in working closely with me and understand my requirements even though we had some language barriers between us but Vedang has never let these barriers be the reason of any delay in the work."
- Eran Malovani
Founder of CPA+